Monthly Archives: October 2015

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1 Simple Keyword Hack To Dominate SEO & SEM

By | 2017-01-03T17:52:34+00:00 October 28th, 2015|Categories: PPC, Selling to the Consumer, SEO, Uncategorized|Tags: , , , , |

1 Simple Keyword Hack To Dominate SEO & SEM Dominating search has always been really hard. Competition is stiff, Google is smart, and your resources are limited. Many marketers (but not you, since you are reading this post) think of search as a game of volume - that more traffic is better. So they focus [...]

6 Months To 6 Figures – Peter Voogd

By | 2017-01-03T17:53:52+00:00 October 22nd, 2015|Categories: Personal Growth, Resources|Tags: |

6 Months to 6 Figures  6 Months to 6 Figures by Peter Voogd was a book that was recommended to me by Audible, so I decided to take it for a spin. The premise of the book is sound - change your attitudes and change your life. Pretty standard fare in this kind of book. (By [...]

The Best Damn SEO Guide for eCommerce Retailers Bar None

By | 2017-01-03T17:54:31+00:00 October 21st, 2015|Categories: E-Commerce, e-commerce guides, Resources, Selling to the Consumer, SEO|Tags: , |

The Best Damn SEO Guide for Retailers We've been working in ecommerce for a long time. And we've done SEO for a long time. And we've done more than our fair share of SEO for ecommerce retailers. We've done it for big brands and small brands. We've done it for fashion, for electronics, for hearing [...]

Should You Bid On Your Own Brand Name?

By | 2017-01-03T17:55:20+00:00 October 20th, 2015|Categories: E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer|Tags: , , |

Should You Bid On Your Own Brand Name? There is always a debate in the world of marketing if a company should bid on their own brand name? After all, if Google and/or Bing is doing a good job, you should be dominating the organic results, right? Look at Sears below - eventhough they have [...]

E-Mail Fail – Why Most eCommerce E-Mail Sucks

By | 2017-01-03T17:56:24+00:00 October 20th, 2015|Categories: E-Commerce, E-Mail, Selling to the Consumer|Tags: , , |

eCommerce e-mail is so bad that Google created the "Promotions" tab inside of GMail just so you wouldn't have to expose yourself to that schlock unless you wanted to. Seriously, try to remember the last time you looked at an e-mail from an ecommerce company and thought, "Oh, hey - that was valuable." Or even [...]

1 Simple Prospecting Hack To Turn LinkedIn Into Your Own Personal ATM Machine

By | 2017-04-24T13:32:09+00:00 October 16th, 2015|Categories: Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

LinkedIn is ubiquitous in business. What is the 1st thing you do when meet someone? Stalk them on LinkedIn and get a connection! For years, the goal of many sales hunters was to grab as many connections as possible. (And you still find that in a lot of profiles.) But LinkedIn isn't just a landgrab [...]

Selling To The C – Where It All Started

By | 2017-01-03T17:58:20+00:00 October 14th, 2015|Categories: Sales Tips, Selling To The C Level Officer|Tags: , |

Back in 2012, I was the CMO of an online fashion retailer. I was besieged with calls from vendors of all sorts - search vendors, display vendors, and more. My voicemail box was full, and my inbox was a disaster. I couldn't sort through all the opportunities - so they were left for detritus at [...]