Monthly Archives: November 2016

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#GivingTuesday – 5 Businesses That Give Back

By | 2017-01-03T17:33:23+00:00 November 29th, 2016|Categories: Resources|Tags: , |

Toms Shoes - The 1 For 1 Company Yoobi - Every Purchase Means A Donation of School Supplies Smile.Amazon.com - Pick Your Own Charity To Donate To! Bombas - Bee Better - 1 Pair Purchased = 1 Pair Donated GoDaddy.com - Round Up Your Purchase & Donate It [...]

Marketing Backwards – Or How to Flip The Funnel Even When You Don’t Have Customers

By | 2017-01-03T17:36:06+00:00 November 11th, 2016|Categories: Content Marketing, E-Commerce, Prospecting Tips|Tags: , , |

There is a growing movement - a growing theme in marketing (mostly in B2B marketing) called Flip The Funnel (it is based on a book by Joseph Jaffe - completely worth the read - or on a Seth Godin blog post - also worth the read!). Fundamentally, you focus on the qualities of your existing customer [...]

3 Rules for Successful Social Selling

By | 2017-01-03T17:37:10+00:00 November 1st, 2016|Categories: Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

First, let's get this out of the way - social selling ISN'T direct sales via social media. It isn't posting an offer and generating sales, it is storytelling, it is empathy, it is value all wrapped inside of a tweet, or forum post or whatever. Whatever it is, it isn't used car selling - that's for [...]