Monthly Archives: January 2017

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2017 E-Commerce Tips: Maximize Your New Year

By | 2017-01-23T18:37:20+00:00 January 23rd, 2017|Categories: E-Commerce, e-commerce guides, Marketing, Selling to the Consumer|Tags: , , , |

2017 is well underway, but most retailers are still picking up the mess left over from the e-commerce party that was Holiday 2016. So here are 10 E-Commerce Tips for 2017. While many say that there is nothing new under the sun, in e-commerce, 2017 looks to be a year of pretty massive change [...]

The C-Level Buyer – Where Content Goes To Die

By | 2017-01-23T16:33:54+00:00 January 7th, 2017|Categories: Content Marketing, Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

Does Content Marketing Sway The C-Level Buyer? Going back to the very beginning of this adventure, I launched a diatribe about Selling To The C - in that case, I was the C - the CMO. The advice was pretty simple - don't waste my time, be of value & contextualize your offering into [...]

DotCom Secrets – Russell Brunson – Book Review

By | 2017-01-12T18:40:21+00:00 January 2nd, 2017|Categories: Book Reviews, Funnels|Tags: , , |

So it is pretty rare that I get all amped up by a marketing book. I read a lot of them, and honestly, so many of them are the same. Do it my way and it's easy - you'll be rich in no time. And while there is some of that tone in DotCom Secrets, [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]