Monthly Archives: April 2017

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Is Store Within A Store + In-Store Pickup The Savior For Traditional Retail?

By | 2017-04-26T13:18:46+00:00 April 26th, 2017|Categories: E-Commerce, Marketing, Retail, Selling to the Consumer|Tags: |

According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that shocking. Business Insider says that there is a retail apocalypse descending on America, with an estimated 3500 retail locations to [...]

Jeff Bezos Shares His Thoughts On Re-Invention & Process

By | 2017-05-31T05:59:56+00:00 April 14th, 2017|Categories: E-Commerce, Management|Tags: |

Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year's letter: "It’s always worth asking, do we own the process or does the process own us?" As marketers, we always want to systematize and create breakpoints for human decisions. As [...]

Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]