Tim Kilroy

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About Tim Kilroy

Tim is the blogger in chief at SellingtotheC.com

Is Store Within A Store + In-Store Pickup The Savior For Traditional Retail?

By | 2017-04-26T13:18:46+00:00 April 26th, 2017|Categories: E-Commerce, Marketing, Retail, Selling to the Consumer|Tags: |

According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that shocking. Business Insider says that there is a retail apocalypse descending on America, with an estimated 3500 retail locations to [...]

Jeff Bezos Shares His Thoughts On Re-Invention & Process

By | 2017-04-14T08:04:12+00:00 April 14th, 2017|Categories: E-Commerce, Management, Uncategorized|Tags: |

Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year's letter: "It’s always worth asking, do we own the process or does the process own us?" As marketers, we always want to systematize and create breakpoints for human decisions. As [...]

Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]

Choose Yourself – James Altucher – Book Review

By | 2017-02-03T19:19:15+00:00 February 3rd, 2017|Categories: Book Reviews, Personal Growth|Tags: , |

James Altucher - The Inspirational, Desperate Nerd Who Can See The Future of Work James Altucher (AMZN Author Page, His Website) is pretty amazing. He is the poster child of failure porn. He explains, quite viscerally, the pains that come from success, and then failure. He rarely talks about his rise from the depths [...]

2017 E-Commerce Tips: Maximize Your New Year

By | 2017-01-23T18:37:20+00:00 January 23rd, 2017|Categories: E-Commerce, e-commerce guides, Marketing, Selling to the Consumer|Tags: , , , |

2017 is well underway, but most retailers are still picking up the mess left over from the e-commerce party that was Holiday 2016. So here are 10 E-Commerce Tips for 2017. While many say that there is nothing new under the sun, in e-commerce, 2017 looks to be a year of pretty massive change [...]

The C-Level Buyer – Where Content Goes To Die

By | 2017-01-23T16:33:54+00:00 January 7th, 2017|Categories: Content Marketing, Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

Does Content Marketing Sway The C-Level Buyer? Going back to the very beginning of this adventure, I launched a diatribe about Selling To The C - in that case, I was the C - the CMO. The advice was pretty simple - don't waste my time, be of value & contextualize your offering into [...]

DotCom Secrets – Russell Brunson – Book Review

By | 2017-01-12T18:40:21+00:00 January 2nd, 2017|Categories: Book Reviews, Funnels|Tags: , , |

So it is pretty rare that I get all amped up by a marketing book. I read a lot of them, and honestly, so many of them are the same. Do it my way and it's easy - you'll be rich in no time. And while there is some of that tone in DotCom Secrets, [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

Has SEO Traffic Moved Up The Marketing Funnel For E-Commerce Retailers?

By | 2017-01-04T10:25:59+00:00 December 31st, 2016|Categories: E-Commerce, Funnels, Selling to the Consumer, SEO|Tags: , , |

Has SEO Traffic Has Moved Up The Funnel For E-Commerce Retailers? Organic traffic has lived at the bottom of the marketing funnel for years. Product page SEO was where e-commerce retailers had their focus - grabbing the search customer just before the moment of conversion was the primary goal. But over the last 5 years, [...]

Growth Hacking Course – Gimme Growth

By | 2017-01-03T17:31:53+00:00 December 28th, 2016|Categories: Courses, Marketing, Resources|Tags: , , |

Gimme Growth Is Growth Hacking Fuel For Your StartUp Growth hacking is an oft-maligned term, and seems to be relegated to the rarified air of VC-funded startups. It is shrouded in mystery - as if there is some new language that only the cognoscenti understand. In truth, growth hacking is just really sound marketing [...]