Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year’s letter:
“It’s always worth asking, do we own the process or does the process own us?”
As marketers, we always want to systematize and create breakpoints for human decisions. As Bezos asserts, we tend to manage proxies. Make sure that you always keep your priorities in order – Why, then what, and finally how. How is the realm of process.
Manage the what, and let the how become an adaptable process to amplify the what so it serves your why. See his full letter here.