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Want Faster Growth? Use This Simple Trick!

By | 2017-06-26T13:27:12+00:00 June 26th, 2017|Categories: Content Marketing, Management, Marketing, Personal Growth, Strategy|

The One Simple Trick To Building Your Business Faster? It's Not a Marketing Hack - It Is A Mindset So, we all do it - we write articles on marketing that make it seem like we have a special secret that will change your business trajectory overnight. (Here is an example from us: [...]

The C-Level Buyer – Where Content Goes To Die

By | 2017-01-23T16:33:54+00:00 January 7th, 2017|Categories: Content Marketing, Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

Does Content Marketing Sway The C-Level Buyer? Going back to the very beginning of this adventure, I launched a diatribe about Selling To The C - in that case, I was the C - the CMO. The advice was pretty simple - don't waste my time, be of value & contextualize your offering into [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

Marketing Backwards – Or How to Flip The Funnel Even When You Don’t Have Customers

By | 2017-01-03T17:36:06+00:00 November 11th, 2016|Categories: Content Marketing, E-Commerce, Prospecting Tips|Tags: , , |

There is a growing movement - a growing theme in marketing (mostly in B2B marketing) called Flip The Funnel (it is based on a book by Joseph Jaffe - completely worth the read - or on a Seth Godin blog post - also worth the read!). Fundamentally, you focus on the qualities of your existing customer [...]

Long Tail Keyword Modeling

By | 2017-01-03T17:48:05+00:00 November 5th, 2015|Categories: Content Marketing, E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , , , , |

The Simple Guide To Long Tail Keyword Modeling We've been on a roll lately talking about the benefits of focusing your search efforts on long tail keywords. Previously, we've shown you a great long tail keyword hack using Google's Keyword Planner, and we've discussed the economics of long tail search can drive greater ROAS and [...]

Content Marketing & SEO Success – A Curious Relationship

By | 2017-01-03T17:51:51+00:00 November 2nd, 2015|Categories: Content Marketing, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , |

The Curious Relationship Between Content Marketing and SEO Traffic Much has been made about content marketing - some say that due to content marketing, SEO is dead, or that content marketing is the new SEO. Content marketing is a wonderful mix of effort and enthusiasm. In order to succeed, you need deep insight about your [...]