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So You Want To Compete With Amazon

By | 2017-05-24T17:54:48+00:00 May 24th, 2017|Categories: Amazon, E-Commerce, Marketing, Retail|

A Smaller Retailer's Guide to E-Commerce Survival - Learn How To Skirmish With Amazon & Win! For the average smaller retailer, winning on the internet seems impossible. You can’t compete with the biggest players in your space, and no matter what you do, Amazon is going to kick your butt. Luckily, after you read this, [...]

Is Store Within A Store + In-Store Pickup The Savior For Traditional Retail?

By | 2017-04-26T13:18:46+00:00 April 26th, 2017|Categories: E-Commerce, Marketing, Retail, Selling to the Consumer|Tags: |

According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that shocking. Business Insider says that there is a retail apocalypse descending on America, with an estimated 3500 retail locations to [...]

Jeff Bezos Shares His Thoughts On Re-Invention & Process

By | 2017-05-31T05:59:56+00:00 April 14th, 2017|Categories: E-Commerce, Management|Tags: |

Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year's letter: "It’s always worth asking, do we own the process or does the process own us?" As marketers, we always want to systematize and create breakpoints for human decisions. As [...]

Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]

2017 E-Commerce Tips: Maximize Your New Year

By | 2017-01-23T18:37:20+00:00 January 23rd, 2017|Categories: E-Commerce, e-commerce guides, Marketing, Selling to the Consumer|Tags: , , , |

2017 is well underway, but most retailers are still picking up the mess left over from the e-commerce party that was Holiday 2016. So here are 10 E-Commerce Tips for 2017. While many say that there is nothing new under the sun, in e-commerce, 2017 looks to be a year of pretty massive change [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

Has SEO Traffic Moved Earlier In The E-Commerce Customer Journey?

By | 2017-05-25T11:29:13+00:00 December 31st, 2016|Categories: E-Commerce, Funnels, Selling to the Consumer, SEO|Tags: , , |

Has SEO Traffic Has Moved Earlier In The E-Commerce Retail Customer Journey? Organic traffic has lived at, and been measured strictly at the bottom of the marketing funnel for years. Product page SEO was where e-commerce retailers had their focus - grabbing the search customer just before the moment of conversion was the [...]

Facebook’s Lead Ads As A Value Driver For E-Commerce

By | 2017-01-03T17:32:47+00:00 December 2nd, 2016|Categories: E-Commerce, Funnels, Marketing, PPC, Selling to the Consumer, Social Media Marketing|Tags: , , , , |

The Facts Facebook Advertising Spend Will Be $27B By End Of 2016 Cost Per Click For FB Lead Gen Ads Was $0.69 in Q3 2016 - via AdEspresso Facebook Lead Ads & Your Own Landing Pages Work About The Same - via AdEspresso Discounts Make Us Happy - Use Them [...]

Marketing Backwards – Or How to Flip The Funnel Even When You Don’t Have Customers

By | 2017-01-03T17:36:06+00:00 November 11th, 2016|Categories: Content Marketing, E-Commerce, Prospecting Tips|Tags: , , |

There is a growing movement - a growing theme in marketing (mostly in B2B marketing) called Flip The Funnel (it is based on a book by Joseph Jaffe - completely worth the read - or on a Seth Godin blog post - also worth the read!). Fundamentally, you focus on the qualities of your existing customer [...]

Long Tail Keyword Modeling

By | 2017-01-03T17:48:05+00:00 November 5th, 2015|Categories: Content Marketing, E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , , , , |

The Simple Guide To Long Tail Keyword Modeling We've been on a roll lately talking about the benefits of focusing your search efforts on long tail keywords. Previously, we've shown you a great long tail keyword hack using Google's Keyword Planner, and we've discussed the economics of long tail search can drive greater ROAS and [...]