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Want Faster Growth? Use This Simple Trick!

By | 2017-06-26T13:27:12+00:00 June 26th, 2017|Categories: Content Marketing, Management, Marketing, Personal Growth, Strategy|

The One Simple Trick To Building Your Business Faster? It's Not a Marketing Hack - It Is A Mindset So, we all do it - we write articles on marketing that make it seem like we have a special secret that will change your business trajectory overnight. (Here is an example from us: [...]

So You Want To Compete With Amazon

By | 2017-05-24T17:54:48+00:00 May 24th, 2017|Categories: Amazon, E-Commerce, Marketing, Retail|

A Smaller Retailer's Guide to E-Commerce Survival - Learn How To Skirmish With Amazon & Win! For the average smaller retailer, winning on the internet seems impossible. You can’t compete with the biggest players in your space, and no matter what you do, Amazon is going to kick your butt. Luckily, after you read this, [...]

Is Store Within A Store + In-Store Pickup The Savior For Traditional Retail?

By | 2017-04-26T13:18:46+00:00 April 26th, 2017|Categories: E-Commerce, Marketing, Retail, Selling to the Consumer|Tags: |

According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that shocking. Business Insider says that there is a retail apocalypse descending on America, with an estimated 3500 retail locations to [...]

Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]

2017 E-Commerce Tips: Maximize Your New Year

By | 2017-01-23T18:37:20+00:00 January 23rd, 2017|Categories: E-Commerce, e-commerce guides, Marketing, Selling to the Consumer|Tags: , , , |

2017 is well underway, but most retailers are still picking up the mess left over from the e-commerce party that was Holiday 2016. So here are 10 E-Commerce Tips for 2017. While many say that there is nothing new under the sun, in e-commerce, 2017 looks to be a year of pretty massive change [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

Growth Hacking Course – Gimme Growth

By | 2017-01-03T17:31:53+00:00 December 28th, 2016|Categories: Courses, Marketing, Resources|Tags: , , |

Gimme Growth Is Growth Hacking Fuel For Your StartUp Growth hacking is an oft-maligned term, and seems to be relegated to the rarified air of VC-funded startups. It is shrouded in mystery - as if there is some new language that only the cognoscenti understand. In truth, growth hacking is just really sound marketing [...]

Facebook’s Lead Ads As A Value Driver For E-Commerce

By | 2017-01-03T17:32:47+00:00 December 2nd, 2016|Categories: E-Commerce, Funnels, Marketing, PPC, Selling to the Consumer, Social Media Marketing|Tags: , , , , |

The Facts Facebook Advertising Spend Will Be $27B By End Of 2016 Cost Per Click For FB Lead Gen Ads Was $0.69 in Q3 2016 - via AdEspresso Facebook Lead Ads & Your Own Landing Pages Work About The Same - via AdEspresso Discounts Make Us Happy - Use Them [...]