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Facebook’s Lead Ads As A Value Driver For E-Commerce

By | 2017-01-03T17:32:47+00:00 December 2nd, 2016|Categories: E-Commerce, Funnels, Marketing, PPC, Selling to the Consumer, Social Media Marketing|Tags: , , , , |

The Facts Facebook Advertising Spend Will Be $27B By End Of 2016 Cost Per Click For FB Lead Gen Ads Was $0.69 in Q3 2016 - via AdEspresso Facebook Lead Ads & Your Own Landing Pages Work About The Same - via AdEspresso Discounts Make Us Happy - Use Them [...]

New AdWords Paid Search 4 Pack

By | 2017-01-03T17:38:00+00:00 February 22nd, 2016|Categories: PPC|Tags: , , , , , |

Google Deprecates Organic Again? (And, Makes Desktop More Like Mobile!) Google Drops Right Hand Paid Search Ads on "Highly Commercial" Searches Obvious Product Searches Are Very Likely To Bring Up ONLY Google Shopping Ads Top & Bottom Ad Groups Mirror Mobile Experience On Smaller Screens, Product-Focused Search Can Take Up All Screen Real Estate [...]

Long Tail Keyword Modeling

By | 2017-01-03T17:48:05+00:00 November 5th, 2015|Categories: Content Marketing, E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , , , , |

The Simple Guide To Long Tail Keyword Modeling We've been on a roll lately talking about the benefits of focusing your search efforts on long tail keywords. Previously, we've shown you a great long tail keyword hack using Google's Keyword Planner, and we've discussed the economics of long tail search can drive greater ROAS and [...]

Why Focus on Long Tail Search?

By | 2017-01-03T17:48:49+00:00 November 4th, 2015|Categories: PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , |

Why Focus on Long-Tail Search? As a follow up to our popular Google keyword hack post, we wanted to help understand WHY we want you race down the long-tail of search. Q: WTF Does Long-Tail Mean? A: It means to focus on smaller, more targeted opportunities in search. Instead of trying to optimize for or bidding on [...]

1 Simple Keyword Hack To Dominate SEO & SEM

By | 2017-01-03T17:52:34+00:00 October 28th, 2015|Categories: PPC, Selling to the Consumer, SEO, Uncategorized|Tags: , , , , |

1 Simple Keyword Hack To Dominate SEO & SEM Dominating search has always been really hard. Competition is stiff, Google is smart, and your resources are limited. Many marketers (but not you, since you are reading this post) think of search as a game of volume - that more traffic is better. So they focus [...]

Should You Bid On Your Own Brand Name?

By | 2017-01-03T17:55:20+00:00 October 20th, 2015|Categories: E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer|Tags: , , |

Should You Bid On Your Own Brand Name? There is always a debate in the world of marketing if a company should bid on their own brand name? After all, if Google and/or Bing is doing a good job, you should be dominating the organic results, right? Look at Sears below - eventhough they have [...]