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Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]

The C-Level Buyer – Where Content Goes To Die

By | 2017-01-23T16:33:54+00:00 January 7th, 2017|Categories: Content Marketing, Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

Does Content Marketing Sway The C-Level Buyer? Going back to the very beginning of this adventure, I launched a diatribe about Selling To The C - in that case, I was the C - the CMO. The advice was pretty simple - don't waste my time, be of value & contextualize your offering into [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

3 Rules for Successful Social Selling

By | 2017-01-03T17:37:10+00:00 November 1st, 2016|Categories: Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , |

First, let's get this out of the way - social selling ISN'T direct sales via social media. It isn't posting an offer and generating sales, it is storytelling, it is empathy, it is value all wrapped inside of a tweet, or forum post or whatever. Whatever it is, it isn't used car selling - that's for [...]

What To Do With LinkedIn Prospects

By | 2017-01-03T17:39:20+00:00 November 10th, 2015|Categories: Prospecting Tips, Sales Tips, Selling To The C Level Officer|Tags: , , , |

LinkedIn Prospects - You've Found Them - Now What? We've received a lot of great feedback on our post around the best ways to prospect on LinkedIn. But discovering prospects is only part of the process - what do you do with prospects once you've identified them? In our "1 Simple Prospecting Hack To Turn [...]

Long Tail Keyword Modeling

By | 2017-01-03T17:48:05+00:00 November 5th, 2015|Categories: Content Marketing, E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , , , , |

The Simple Guide To Long Tail Keyword Modeling We've been on a roll lately talking about the benefits of focusing your search efforts on long tail keywords. Previously, we've shown you a great long tail keyword hack using Google's Keyword Planner, and we've discussed the economics of long tail search can drive greater ROAS and [...]

Why Focus on Long Tail Search?

By | 2017-01-03T17:48:49+00:00 November 4th, 2015|Categories: PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , |

Why Focus on Long-Tail Search? As a follow up to our popular Google keyword hack post, we wanted to help understand WHY we want you race down the long-tail of search. Q: WTF Does Long-Tail Mean? A: It means to focus on smaller, more targeted opportunities in search. Instead of trying to optimize for or bidding on [...]

Content Marketing & SEO Success – A Curious Relationship

By | 2017-01-03T17:51:51+00:00 November 2nd, 2015|Categories: Content Marketing, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , |

The Curious Relationship Between Content Marketing and SEO Traffic Much has been made about content marketing - some say that due to content marketing, SEO is dead, or that content marketing is the new SEO. Content marketing is a wonderful mix of effort and enthusiasm. In order to succeed, you need deep insight about your [...]

Should You Bid On Your Own Brand Name?

By | 2017-01-03T17:55:20+00:00 October 20th, 2015|Categories: E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer|Tags: , , |

Should You Bid On Your Own Brand Name? There is always a debate in the world of marketing if a company should bid on their own brand name? After all, if Google and/or Bing is doing a good job, you should be dominating the organic results, right? Look at Sears below - eventhough they have [...]