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Is Store Within A Store + In-Store Pickup The Savior For Traditional Retail?

By | 2017-04-26T13:18:46+00:00 April 26th, 2017|Categories: E-Commerce, Marketing, Retail, Selling to the Consumer|Tags: |

According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that shocking. Business Insider says that there is a retail apocalypse descending on America, with an estimated 3500 retail locations to [...]

Attribution Is A Process, Not Reality

By | 2017-04-10T10:52:57+00:00 April 10th, 2017|Categories: Attribution, E-Commerce, Marketing, Selling To The C Level Officer, Selling to the Consumer|

Loren Eiseley, the estimable archaelogist, writer, philosopher, scientist (the list can go on and on — he was a seriously smart and interesting dude), once wrote, about humans and the evolution of consciousness:     We are process, not reality, for reality is an illusion of the daylight — the light of our particular day. And I am [...]

2017 E-Commerce Tips: Maximize Your New Year

By | 2017-01-23T18:37:20+00:00 January 23rd, 2017|Categories: E-Commerce, e-commerce guides, Marketing, Selling to the Consumer|Tags: , , , |

2017 is well underway, but most retailers are still picking up the mess left over from the e-commerce party that was Holiday 2016. So here are 10 E-Commerce Tips for 2017. While many say that there is nothing new under the sun, in e-commerce, 2017 looks to be a year of pretty massive change [...]

7 Growth Marketing Resolutions For 2017

By | 2017-01-03T17:30:37+00:00 January 1st, 2017|Categories: Content Marketing, E-Commerce, Marketing, Resources, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , |

Make 2017 Your Year of Dramatic Growth It is New Year's Day - 2017 is here (and good riddance to 2016 - what a year)! I am a big believer in resolutions, not so much as a list of tasks to accomplish (e.g., exercise 3 times a week), but rather themes that you [...]

Has SEO Traffic Moved Earlier In The E-Commerce Customer Journey?

By | 2017-05-25T11:29:13+00:00 December 31st, 2016|Categories: E-Commerce, Funnels, Selling to the Consumer, SEO|Tags: , , |

Has SEO Traffic Has Moved Earlier In The E-Commerce Retail Customer Journey? Organic traffic has lived at, and been measured strictly at the bottom of the marketing funnel for years. Product page SEO was where e-commerce retailers had their focus - grabbing the search customer just before the moment of conversion was the [...]

Facebook’s Lead Ads As A Value Driver For E-Commerce

By | 2017-01-03T17:32:47+00:00 December 2nd, 2016|Categories: E-Commerce, Funnels, Marketing, PPC, Selling to the Consumer, Social Media Marketing|Tags: , , , , |

The Facts Facebook Advertising Spend Will Be $27B By End Of 2016 Cost Per Click For FB Lead Gen Ads Was $0.69 in Q3 2016 - via AdEspresso Facebook Lead Ads & Your Own Landing Pages Work About The Same - via AdEspresso Discounts Make Us Happy - Use Them [...]

Long Tail Keyword Modeling

By | 2017-01-03T17:48:05+00:00 November 5th, 2015|Categories: Content Marketing, E-Commerce, PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , , , , |

The Simple Guide To Long Tail Keyword Modeling We've been on a roll lately talking about the benefits of focusing your search efforts on long tail keywords. Previously, we've shown you a great long tail keyword hack using Google's Keyword Planner, and we've discussed the economics of long tail search can drive greater ROAS and [...]

Why Focus on Long Tail Search?

By | 2017-01-03T17:48:49+00:00 November 4th, 2015|Categories: PPC, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , , |

Why Focus on Long-Tail Search? As a follow up to our popular Google keyword hack post, we wanted to help understand WHY we want you race down the long-tail of search. Q: WTF Does Long-Tail Mean? A: It means to focus on smaller, more targeted opportunities in search. Instead of trying to optimize for or bidding on [...]

Content Marketing & SEO Success – A Curious Relationship

By | 2017-01-03T17:51:51+00:00 November 2nd, 2015|Categories: Content Marketing, Selling To The C Level Officer, Selling to the Consumer, SEO|Tags: , , |

The Curious Relationship Between Content Marketing and SEO Traffic Much has been made about content marketing - some say that due to content marketing, SEO is dead, or that content marketing is the new SEO. Content marketing is a wonderful mix of effort and enthusiasm. In order to succeed, you need deep insight about your [...]