Jeff Bezos Shares His Thoughts On Re-Invention & Process

By | 2017-04-14T08:04:12+00:00 April 14th, 2017|Categories: E-Commerce, Management, Uncategorized|Tags: |

Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year's letter: "It’s always worth asking, do we own the process or does the process own us?" As marketers, we always want to systematize and create breakpoints for human decisions. As [...]

1 Simple Keyword Hack To Dominate SEO & SEM

By | 2017-01-03T17:52:34+00:00 October 28th, 2015|Categories: PPC, Selling to the Consumer, SEO, Uncategorized|Tags: , , , , |

1 Simple Keyword Hack To Dominate SEO & SEM Dominating search has always been really hard. Competition is stiff, Google is smart, and your resources are limited. Many marketers (but not you, since you are reading this post) think of search as a game of volume - that more traffic is better. So they focus [...]