B2C Marketing and eCommerce is hard. B2C selling a noisy place. You compete with some of the most sophisticated marketers in the world who have seeming unlimited resources of money and talent. Selling To The C is here to help you be scrappy, ingenious and maybe a little bit contrarian to help you maximize your e-commerce sales. This is your place to learn from a team that has been at this since 1997 – we’ve been there, we’ve done that (and we sold you the t-shirt!) Learn how to maximize your B2C sales, conversions and retention rates.
According to Internet Retailer, non-store sales (web & catalog) grew 3x as fast as in-store sales. That isn't hugely surprising. Online is changing everything from fashion to groceries. So, let's not even consider that [...]
Jeff Bezos, CEO & Founder of Amazon, writes fantastic shareholder letters. They are insightful, often funny, and always provocative. My favorite quote from this year's letter: "It’s always worth asking, do we own the process [...]
Has SEO Traffic Has Moved Earlier In The E-Commerce Retail Customer Journey? Organic traffic has lived at, and been measured strictly at the bottom of the marketing funnel for years. Product page SEO [...]
10 Things To Do Right Now To Maximize Your SEO Traffic OK - So I used the words "SEO Traffic" in the title of this article because I needed to get the term "SEO" into [...]